Going with the popularity of Facebook in Singapore, it is ideal that you consider leveraging this social platform to your advantage while running your digital marketing campaign. After all, it is the most widely used social network, and often one of the first places to go when you want business information.
For this reason, it always pays off to create a Facebook page for your business. Fret not since you don’t have to be a pro to get a better ROI from your Facebook marketing campaign. In this simple guide, we break down the benefits of having a Facebook business page.
Organic Reach
A Facebook business page will certainly offer opportunities for your business’s content to be shown on the platform though likes, shares, and comments. This is what we commonly refer too as organic reach. Think of the content and activity that you find on Facebook. You mostly see when your friend like or share posts even if you’ve not liked the page or business.
If you make your business a profile rather than a page, only people who are friends with you can see what you post. This is the opposite of organic search, which is something you want to maximize at all costs.
Call-to-Action
At the top of your Facebook business page and on your Facebook advertisements, you’ll want to create a strong call to action. This call-to-action needs too be presented on your page in a few different ways. Among the most notable ones include shop now, click for more information, sign up, and learn more.
Keep in mind including calls-to-action on your Facebook business page may not directly generate leads or draw customers to your website. But it will be ideal for your click-through rates.
The Bottom Line
Creating a Facebook page for your business is a remarkable way to engage with current and potential customers. It allows you to target specific audiences and advertise to them in a cost-effective way.
When done effectively, your business page can even be used as a tool to build brand love for your business with the Facebook community. That’s why you should never ignore the popularity of Facebook in Singapore since it has the potential to help you drive immense growth.
To have an easy ride, consider with a reputable Facebook marketing agency in Singapore such as the renowned MediaOne Marketing.
